The key to producing a successful soundtrack is to retain successful soundtrack producers like Dr. Dre ("Training Day") or Paul Stewart ("Barbershop"). The producer will secure top selling artists like JA Rule, Missy Elliot, or Nelly, and then fill the rest of the album with up-and-coming artists.

Along with the revenue stream from album sales, there is the added benefit of music videos, providing invaluable advertising and promotional opportunity.

Films like our Breakfast in Vegas are ripe with product placement opportunity including items such as clothes, sneakers, sunglasses, watches, soft drinks, beverages and automobiles, This exposure could spell the difference between becoming a trend in the youth community or not. One just needs to compare Tommy Hilfiger's 1993 annual revenue of $138.6 million to that of 1994 ($227.2 million), the year Snoop Doggy Dogg wore his brand on Saturday Night Live, to the 2001 totals that now exceedv$1.9 billion to clearly understand just how lucrative this market has become.

BASIC URBAN STATS
Around 45 million people have been identified as being part of the urban mindset. Right now, urban culture dictates US culture and US culture dictates world culture. Urban markets have more people in their areas than actually reported, and minority spending has increased 12-15% over the last 5 years. The buying power of minorities reached $1.3 trillion in 2001. Approximately 40 million people have found common interest in the hip-hop culture of music and fashion. African American consumers compromise the largest buying power group of minorities, $572.1 billion in 2001. Hispanic spending is expected to reach 475 billion. Blacks buying power in the U.S. is expected to increase nearly 30% to $682 billion in the next five years. Luxury car makers and food and beverage manufacturers alike have focused their efforts on this market segment given the overwhelming influence they have in the market as a whole.

COLLABORATIVE MARKETS AND PARTNERSHIPS
Footaction USA, a national athletic shoe and sportswear retailer, has entered into a partnership with Urban Marketing Corporation of America to market and promote select films in over 480 Footaction stores throughout the U.S, Puerto Rico, and the U.S. Virgin Islands. UMCA will work with major and independent film studios to create marketing campaigns that target Footaction's customer base of 160 million. Under the pact, Footaction (the second largest athletic specialty retailer in the country) will incorporate special programming into Footaction Television, their in-store video network, reaching an estimated 500,000 viewers each day. The programming will include film clips, behind-the-scenes footage, and individual footage of actors, customized trailers and soundtrack videos. Footaction.com will also create online promotional events as well as include film information in its monthly newsletter, sent to over 250,000 subscribers. Special in-store promotional events will also be developed, such as celebrity appearances, contests co-promoted by local radio stations, product placement for custom movie apparel. This marketing solution is expected to position these films to out perform all other competitors. This new style marketing is intended to develop a relationship with young adults (12-24) of all races.

COMPETITION
Master P: Combining music and independent movies, this entrepreneur's estimated wealth as of 2001 was $293.8 Million. One of Fortune 500's richest 40 under 40. Master P has been known to distribute all music (Record label is No limit Records) and movies (No Limit Productions) independently. Projects include: Undisputed with Wesley Snipes and Ving Rhames, Lockdown (produced and financed) and is currently filming a cop comedy for Revolution/Sony Studios, in which he stars with Harrison Ford and Josh Hartman. Master P started a male clothing line, P. Miller, in 2002, and he and his son recently launched P. Miller Shorties for boys which debuted at 264 Mervyn's Department Stores.
John Singleton: This African-American film writer won several awards as a film student at USC which in turn led to a contract with the powerful Creative Artists Agency. His directorial debut Boyz In The Hood (1991) received major studio backing, a $6M budget and a showcase at the Cannes film Festival. An urgent, powerful, coming of age tale, the film found a spark of hope amid its bleak, violence-ridden South Central Los Angeles setting and became one of the top-grossing features ever made by a black filmmaker. Boyz in the Hood has been dubbed one of the finest debut films in American History. The film grossed $26.7M, and earned Oscar nominations for best original screenplay and best director. In 1995 Singleton followed up with another moving drama Poetic Justice starring the late rapper Tupac Shakur, and Janet Jackson. It was received well in the box office and among critics. In 1995 Higher Learning was released, the movie charted relations on a multi-racial college campus. Singleton's third feature film did over $13M at the box office its opening weekend and eventually earned $39M.
Spike Lee: In 1986 Spike directed his first debut film She's Gotta Have It for $175,000. It grossed $7M. This movie won worldwide acclaim and spawned Lee's career. In 1988 Lee directed and produced School Daze, one of the first major studio motion pictures over which a black filmmaker was given complete control. Lee's next film, Do The Right Thing, established Lee as a filmmaker of genuine distinction and originality. Lee has filmed over 12 movies in his career, notably including Jungle Fever, Malcolm X and He Got Game.